UEFA CHAMPIONS LEAGUE X WLLX

UEFA CHAMPIONS LEAGUE X WLLX

Join the Champions

UEFA relied on WLLX to field fan events in India and Brazil during the 2019 Champions League, meticulously creating memorable and culturally nuanced experiences.
HIGHLIGHTS
  • Events partner for Mumbai and Rio de Janeiro fan parties
  • Full event and technical management
  • High profile player participation
  • Logistically complex mountain-top screening and brand activation
WLLX have performed beyond expectation – in their professionalism in preparing and delivering every aspect of this event. Show production, event design, branding execution, health and safety, staff management. And mostly in their tireless efforts to resolve changes in creative and approach dictated by matters entirely out of their hands. Because of all these things, we will award them our event business without tender every time.
Global Sports Partnerships Director
DAZN, (2019)
THE CHALLENGE
How can UEFA engage fans in emerging markets during the Champions League tournament in memorable and brand-led ways?
THE BIG IDEA

WLLX created and implemented fan events that perfectly complemented UEFA’s brand image and offered fans the unique experience of ‘joining the champions’ in an interactive quiz with a footballing legend in Mumbai and in a semi-finals live screening event on the iconic Sugarloaf Mountain.

THE NUTS AND BOLTS

Full-service delivery

From venue sourcing to a complete creative strategy, WLLX was responsible for the conception and meticulous delivery of events in India and Brazil:

  • Creative event design and branding
  • Full technical production including staging and show management
  • Artist liaison
  • Catering management
  • On-site logistics and operations
  • Event content capture

Made for Mumbai

To bring local Mumbai fans closer to the action, WLLX devised and executed an interactive quiz with midfielder Luis Figo. The winner joined Figo on stage, creating memorable and shareable branded moments. WLLX also hosted a memorabilia room, where the fans got up close to some of UEFA’s most prized artefacts.

Aiming high in Rio

In Rio, WLLX delivered a live screening of the 2019 Champions League semi-final on the top of Sugarloaf Mountain. Careful planning and meticulous attention to detail ensured guests enjoyed one of Rio’s most iconic tourist destinations in style, comfort and safety.

Brand activations (and a logistical feat)

Both events integrated UEFA’s brand partners, and WLLX’s expertise was called on to deliver partner activations hosted by Facebook, Heineken, Mastercard, Nissan, PepsiCo, PlayStation and Sony. The highlight? Safely delivering a Nissan Kicks car to the top of Sugarloaf Mountain!

THE UPSHOT

The events helped UEFA reinforce its brand and up its profile in target markets by hosting full branded and differentiated events in iconic locations. There was a clear win for fans, too: around 2,000 Indian fans had the chance to get closer to legendary midfielder Luis Figo and pose for a picture with the legendary UEFA Champions League trophy.

WLLX have performed beyond expectation – in their professionalism in preparing and delivering every aspect of this event. Show production, event design, branding execution, health and safety, staff management. And mostly in their tireless efforts to resolve changes in creative and approach dictated by matters entirely out of their hands. Because of all these things, we will award them our event business without tender every time.
Global Sports Partnerships Director
DAZN, (2019)