VIRTUAL AUDIOTOPIA
Audiotopia took guests on a virtual journey where audio exploration took center stage with music allowing people to experience the world without borders at a time when travelling was not an option.
We created four distinct stage environments in 3D from moodboard to execution.
Audiotopia allowed guests to discover, engage and journey through a virtual, borderless world.
- Three streams to cater for 6,000 participants across 42 locations in multiple time zones
- Four distinct stages created in 3D
- Inclusion of bespoke 8D audio
- Creation of a unifying Splash landing page for event information, RSVPs and communications
How do you create an innovative, story driven virtual experience for a worldwide audience that has audio at the heart of the narrative?
Music and audio was a major part of the way that people worldwide connected during the pandemic – allowing discoveries to take place at a time when travelling has not been available.
As a homage to a borderless audio world, Audiotopia was created!
Four bespoke virtual stages, each with their own individual look and feel, represented different aspects of the narrated journey. These stages formed the basis that housed all the content shown at the event and informed the creative execution of our IRL music performances by Charli XCX, Mahalia and Code Music. A bespoke 8D musical score was developed to create dynamism and aid the movement of the journey.
On entry, all guests watched the intro video, which included graphics, 8D audio and a scripted meditation that set the scene for Audiotopia.
Audiotopia brought together employees from over 40 countries on a bespoke audio journey that truly was borderless.
With a viewership of over 4,000 watching the live stream, it meant that over 70% of the entire company took part in the End of Year Celebration.
