B-boy & B-girl Battles
We welcomed some of the worlds best b-boys and b -girls to the stage in Kraków and Moscow alongside local breakdancers and live art installations and to make this night even more unforgettable there were performances from the pioneer of scratching Grandmaster FLASH and Rap and hiphop legend Busta Rhymes.
Swiss graffiti artist Boogie, legendary London based artist Inkie and Bristol-bred artist Cheo made a custom artwork that become the backdrop of Busta's performance for the evening.
- A unique, money-can’t-buy experience for fans, followed by millions of fans globally
- 60,000 capacity arena events
- Live graffiti battles by Inkie and Cheo
- Multiple activations around Europe
Deliver a european arena tour for headline artists Busta Rhymes and Grandmaster Flash, Support show design for VsB-Boys and B – Girls competition, delivery of brand activations on a very tight deadline.
We worked symbiotically with the inhouse team to deliver two events in Moscow and Kraków and became an extension of the in-house team.
WLLX produced a brand experience manifesto and toolkit to help each location execute their event, ensuing a consistently brilliant brand experience.
As an extension of the in-house event team, WLLX took on the event direction, planning and management.
From designing the experience, managing the talent, planning and delivering the arena build, accreditation, budget and logistics of the tour including artist and b-boy management, WLLX were a fully integrated part of the internal brand team and ensured all aspects of the project were successfully executed.
