Together, One LDN
WLLX were tasked with creating an impactful launch video for the adidas staff training event taking place at the London flagship store opening.
- Opening staff engagement video for 200
- Video ideation, scripting, music production, talent acquisition
- Adapted spoken word poem used as the story narrative
- Adapted spoken word poem used as the story narrative
The brief was to create a video that brought out the multicultural, melting pot element of London people and how sport changes lives and brings people of all cultures/ backgrounds together as one team, ‘Together ONE LDN’.
Using a mixture of adidas talent, actors, location filming, an adapted and narrated spoken word poem and a selection of adidas images and clips as well as a bespoke soundtrack, we placed adidas at the core of the stories and the people.
Working closely with adidas’ head office in Germany, WLLX delivered a powerful video illustrating and celebrating London through the lens of sport.
adidas kicked off the store launch with emotive and polished content to build excitement and engagement for all staff which made them proud to be involved in the flagship store opening.
