GOLF, BUT LOUDER
WLLX were tasked with launching the LIV Golf Invitational series in London, specifically curating the first-ever LIV Golf Draft - creating something supercharged, which the sport had never seen before.
WLLX worked with LIV Golf to bring their brand and company mission to life, developing an enriched event programme which showcased LIV Golf to the sporting world and most importantly created a player-first experience.
- Bespoke draft presentation with fully integrated technology to draft 48 professional players and 12 professional teams
- 120-second immersive moment to launch LIV Golf; across 12m of LED and 6 projection surfaces
- Full environmental venue takeover a visual spectacle and bring the LIV Golf brand to life for the first time
- ’19th Hole’ pre and post draft experience; including, headline talent, localised catering and experiential activities
LIV Golf, 2022
To create the opening moment and draft for a brand new, exciting and controversial golf brand making waves in the industry.
We had three months to fully concept this inaugural draft which would also serve as the very first grand showcase of this brand to the golfing industry and the world.
WLLX would recruit a team of professional event producers, technical directors and technical suppliers to come together to develop technology to deliver the inaugural draft of a brand new tournament.
12 captains select their teams of 4 from a group of 36 professional players, in a way that is democratised and fair. Drawing inspiration from other team sport drafts, the challenge was to create a unique draft experience into this new, disruptive golfing brand
While already working to a severely limited lead time and resource shortages due to the Queen’s jubilee, we needed to work fast to deliver an experience that was premium despite the obstacles.
At the last minute, we were faced with a venue change, we had to secure a new venue in a matter of days and transpose our entire event into this new space.
Over the next few days which were the critical lead up days to the event, we rebuilt our entire event concept and theme delivered a world class event experience.
We launched the world first professional Draft with 48 players.
12 unique teams and branding, creating a brand new launch event and technical draft which picked the teams from a pool of some of the biggest golfers in the world for this incredible new brand disrupting the golfing industry.
We showcased the diversity of talent in the team.
