ADAMS STREET PARTNERS X WLLX
ASP 2024 Global
WLLX have been producing the global series of conferences for Adams Street Partners for 6 years, so how do we keep external and internal audience engaged in each event? We create a really strong creative theme, upgrade to digital executions that are augmented with large scale scenic to complement the execution.
- New creative theme for event series focusing on telling the theme via digital formats, particularly on the main stage LED screens
- 4 microsites, one per event including a translated Japanese site and On Demand edits for all locations housed on the microsite
- 24 speakers in EMEA and US from all over the world speaking on trends around private investing
- Over 220 guests in attendance
How do you execute a series of global conferences in four key markets and keep your external and internal audience engaged in each event – when the content topics remains largely the same?
We focus on motion elements to bring the theme at the events to life!
The theme design focused on keeping the design simple but interesting, using planes that point in a positive orientation that lent itself to being animated and being brought to life 3D.
Pre-event, we introduced the theme and animations via comms and the microsites for all locations.
At the event, we used LED screens to bring the theme to life with animated executions that were augmented with physical large scale panels made of acrylic.
ASP had their largest attendance ever so far at the global series of events, as well as viewers of their post event on-demand content.
And we still have Korea and Japan to come!
