Zara Larsson X WLLX

Zara Larsson X WLLX

WOW-Factor

WLLX made sure that Zara Larsson’s headline performance for Spotify’s POP Stream event had the wow-factor, thanks to a dazzling on-brand creative concept.
HIGHLIGHTS
  • Full set design, inspired by Andy Warhol’s Factory
  • Theatrical lighting effects and lasers
  • Filming of 5-song performance by Zara Larsson, her band and dancers
  • 2.5 billion streams on Spotify
  • COVID-19 secure set production management
Thank you, it literally went better than I ever could have imagined. Total POP perfection!
Senior PX Specialist UK,
Spotify, 2020
THE CHALLENGE
How does a major pop star set the scene for performing her new songs during a remote headline performance?
THE BIG IDEA

Ahead of Spotify’s POP Stream event, WLLX was tasked with creating, designing and managing a set and staging concept for the Zara Larsson headline talent performance. We were inspired by the iconic Factory by Andy Warhol, taking the theme and making it modern, differentiated and totally on-brand for both Spotify and Zara.

THE NUTS AND BOLTS

VIP treatment

WLLX managed the overarching creative, set and staging design with gold and silver foil treatments as the basis. Working with a top lighting designer, we choreographed lighting design to bring Zara’s songs to life with effects and lasers. Theatrical lighting and bright neon colours reflected on the foil and high gloss surfaces to give a POP look and feel.

Safe and sound

WLLX managed and operated a COVID-19 secure set for all production crew, talent and management. WLLX was also responsible for videography, with Zara’s filmed performance forming the centrepiece of Spotify’s POP Stream event for 6,000 employees.

THE UPSHOT

Zara debuted her new songs Poster Girl, Talk about Love and Wow as well as her hits Lush Life and Symphony, in a memorable performance that was captured to perfection.

Thank you, it literally went better than I ever could have imagined. Total POP perfection!
Senior PX Specialist, UK
Spotify, 2020