Amplifying the Next Generation of Talent
WLLX embedded a team with the talent incubator to create ‘Amplify’, a platform to showcase the best of up-and-coming urban music artists.
THE BIG IDEA
Working as part of the Urban Development team, WLLX worked closely with the incubator to ensure a smooth-running, large-scale event that was hosted by the wider BBC Introducing event. WLLX collaborated with Urban Development to deliver:
THE NUTS AND BOLTS
- Design, build and management of unique, brand-owned environment
- 3 day programme of high-impact content, including talks, workshops and
masterclasses - Talent sourcing and management
- Volunteer coordination
THE UPSHOT
Over 18,000 visitors attended Amplify, which successfully attracted young talent and emerging professionals, adding value through expertly-delivered content.
Thanks for your support and guidance across the series of events. As always a pleasure to work with!
Senior Communications Manager
Urban Development 2018
Urban Development 2018
