URBAN DEVELOPMENT X WLLX

URBAN DEVELOPMENT X WLLX

Amplifying the Next Generation of Talent

WLLX embedded a team with the talent incubator to create ‘Amplify’, a platform to showcase the best of up-and-coming urban music artists.

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THE BIG IDEA

Working as part of the Urban Development team, WLLX worked closely with the incubator to ensure a smooth-running, large-scale event that was hosted by the wider BBC Introducing event. WLLX collaborated with Urban Development to deliver:

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THE NUTS AND BOLTS
  • Design, build and management of unique, brand-owned environment
  • 3 day programme of high-impact content, including talks, workshops and
    masterclasses
  • Talent sourcing and management
  • Volunteer coordination
THE UPSHOT

Over 18,000 visitors attended Amplify, which successfully attracted young talent and emerging professionals, adding value through expertly-delivered content.

Thanks for your support and guidance across the series of events. As always a pleasure to work with!
Senior Communications Manager
Urban Development 2018