Amplifying the Next Generation of Talent
WLLX embedded a team with the talent incubator to create ‘Amplify’, a platform to showcase the best of up-and-coming urban music artists.
Working as part of the Urban Development team, WLLX worked closely with the incubator to ensure a smooth-running, large-scale event that was hosted by the wider BBC Introducing event. WLLX collaborated with Urban Development to deliver:
- Design, build and management of unique, brand-owned environment
- 3 day programme of high-impact content, including talks, workshops and
- Talent sourcing and management
- Volunteer coordination
Over 18,000 visitors attended Amplify, which successfully attracted young talent and emerging professionals, adding value through expertly-delivered content.
Urban Development 2018