PUMA X WLLX

PUMA X WLLX

Divine Cricket World Cup

WLLX helped PUMA India knock a brand activation out of the park when it brought a green screen fan photo booth to cricket’s world cup and helped amplify the effects with social media and a talent performance.

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HIGHLIGHTS
  • Green screen brand activation
  • Special performance from Indian rapper Divine
  • 20% audience engagement
  • Over 300,000 fans reached through Instagram content
It was great partnering with WLLX to bring ‘Sockthem’ to life in the UK.
The team really understood the ambition of the campaign, which was evident in the social media content captured. Our brand activation at Bharat Ke Saath was the event’s most popular—WLLX’s attention to detail was key to its success.
Senior Manager, Marketing
PUMA India, (2019)
THE CHALLENGE

How can a sporting brand make more of the largest Indian cricket fan gathering during the ICC World Cup?

THE BIG IDEA

During the ICC World Cup, PUMA hosted the largest Indian cricket fan gathering in Manchester, with supporters from all over the globe commemorating 20 years of following Team India around the world. Forming part of PUMA’s Sockthem campaign, WLLX created and managed a sponsor activation to amplify campaign reach and create content to be shared through PUMA India’s social media channels.

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THE NUTS AND BOLTS

Green screen activation

To generate great social media content, WLLX developed and oversaw PUMA’s green screen activation, where guests could pose with PUMA Sockthem merchandise and have their image superimposed onto a selection of branded cricket related campaign assets. The fun snaps were then emailed to guests with a call to action to share the images on social media.

Artist management

For the evening of entertainment, WLLX was responsible for both artist management and artist logistics for Indian rapping sensation, Divine, who performed the official campaign song Sockthem live on the night.

THE UPSHOT

The green screen sponsor activation proved to be hugely popular and PUMA India measured a 20% audience engagement rate. The green screen content was shown on PUMA’s Instagram channel, reaching over 305k Indian fans.