PUMA CARNABY WLLX

PUMA CARNABY WLLX

Upping the Energy in 2019

PUMA is on a mission to bring its brand to life in engaging and meaningful ways. Throughout 2019, WLLX partnered with PUMA to conceptualise and deliver a programme of in-store activations at the flagship PUMA store in London’s Carnaby Street, including:



  • January Gym Surgery: in-store workshops from a fitness expert to tackle the pesky fitness issues that dull new-year momentum

  • RS-Computer Shoe Launch: working simultaneously with the London and Berlin PUMA stores to create an imaginative retail installation that referenced the original 1986 product launch

  • International Women’s Day: in-store activation

  • Pride: vibrant and inclusive activations to celebrate the London and Madrid events



WLLX brought unique moments of excitement and surprise to PUMA’s prime retail locations, from concept to delivery. These resulted in elevated retail experiences and encouraged footfall to stores from PUMA fans and new customers alike.

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