JOE MCCANTA

JOE MCCANTA

Cocktail Making

Cheers to us
We know that content consumption works differently online to an in-person experience. With audiences now well versed in digital events, online can no longer be a low-quality production. Audiences have little patience for poor passive online experiences.

We want to inspire with creative interaction, networking, and socialisation. And one great way to do that is with bespoke content, crafted for your audience. Here’s an example of our good friend Joe McCanta, Global Ambassador for Grey Goose Vodka developing a delicious cocktail (both mocktail and alcoholic versions) so that companies can toast together virtually.

It’s the perfect tonic if you want to people to relax, have a moment of togetherness, a ‘cheers to us’ and is ideal if you’re thinking of having a live music or interactive performance.

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HOW IT WORKS

The audience receives a Cocktail making kit in the post that contains a bubble gum elixir, a sugar cube and a spoon.

Joe is then filmed live or pre-recorded giving a step-by-step guide on how to create the cocktail at home.

We assemble a kit of ingredients (including a bubble gum elixir, sugar cube and wooden spoon) which is sent to every audience member worldwide. In parallel, we script and film a follow along at home-style cocktail making video with Joe that is played out during the event. Employees are able to make their own drink in real time, return to their seats and cheers each other from the comfort of their own homes.

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THE OUTCOME

The ‘cheers to us’ moment can be a moment of unity, reflection and optimism for both the brand and audience members.