BURN RESIDENCY X WLLX

BURN RESIDENCY X WLLX

Making the World’s Biggest DJ Competition Happen

WLLX joined forces with energy drink brand BURN to create and deliver the annual BURN Residency, a three-part competition and campaign to mentor, develop and celebrate the best new DJ talent.

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HIGHLIGHTS
  • World-renowned event
  • 26 DJ performed at mix-offs and play-outs in clubs across Ibiza
  • Complete creative development, planning and management
WLLX’s attention to detail and meticulous planning meant the events not only looked amazing and engaged our consumers but they also ran smoothly and delivered in all areas. I am really impressed with what WLLX did and would be happy to recommend to anyone who is looking for a highly experienced team who can be trusted to deliver an event exactly the way it was promised.
Director of Music and Culture
Monster Energy, 2017 – 2019
THE CHALLENGE

Managing the world’s biggest global DJ competition with 26 DJs, multiple locations and five months of performances is no mean feat. But WLLX mixed it to perfection.

THE BIG IDEA

The BURN Residency is a test of not only DJ prowess, but also logistical mastery and event production excellence. Every year, BURN gives 26 aspiring DJs the chance to win the opportunity of a lifetime: a career jump-start that puts them on stage at the hottest clubs during a European tour and a six-week residency, with the prize of a €100,000 management contract.

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THE NUTS AND BOLTS

An embedded event team

WLLX formed an extension of BURN’s in-house event team to take on the complete creative development, planning, competitor briefings and project management of the BURN Residency, including campaign assets for 26 EMEA markets and the design and delivery of three competition events.

From May through to September, 26 DJs battled it out through challenges, mix-offs and play-outs at some of Ibiza’s most legendary clubs, in events organised by the embedded WLLX team.

Taking the brand further

WLLX also produced a brand experience manifesto and toolkit to help each of BURN’s markets execute their event, ensuring a consistently brilliant experience in every location.

THE UPSHOT

Since its foundation, the BURN Residency has grown every year, earning credibility across the industry. Its highly respected by top talent like Carl Cox, Pete Tong and Fatboy Slim and successfully brings BURN closer to the dance music community, a key audience segment for the brand.