BURN ARK WLLX

BURN ARK WLLX

All Aboard the Ark

The energy drink brand got closer to music fans across high-energy multiple sponsor moments during The Ark, an electronic music festival that takes place on a 2,500-capacity cruise ship.

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HIGHLIGHTS
  • Branded interactive experiences across the festival
  • Full technical management
  • Created exclusive BURN residency club environment
WLLX’s attention to detail and meticulous planning meant the events not only looked amazing and engaged our consumers, but they also ran smoothly and delivered in all areas. I am really impressed with what WLLX did and would be happy to recommend to anyone who is looking for a highly experienced team who can be trusted to deliver an event exactly the way it was promised.
Director of Music and Culture
Monster Energy, 2017 - 2019
THE CHALLENGE

How does an energy drink brand take sponsorship of an iconic festival to a new and unexpected level?

THE BIG IDEA

WLLX created a series of branded interactive moments during The Ark, which enabled BURN to unite with consumers through a shared love of music, DJs and dance.

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THE NUTS AND BOLTS

Get the party started

On the main party deck, WLLX created a BURN-branded interactive music experience, using oversized DJ equipment and synthesisers for guests to create their own holiday soundtracks.

Creating a club space

The event played host to the finals of annual DJ competition, BURN Residency. WLLX created an exclusive club space where competing DJs battled it out for the winner’s title and record deal, in front of music fans and established DJs Loco Dice, Luciano and Nastia.

Media space

WLLX created a BURN media space where international media could share live updates with the wider dance music world. This was also where a panel discussion took place.

THE UPSHOT

BURN got closer to its target audience during The Ark, thanks to memorable branded moments that helped reinforce an important collaboration and make the energy drink brand synonymous with amazing festival experiences.